on July 16, 2025
From today, prevention is also visible on the move: VERIFY® , the Italian brand of rapid and certified self-diagnostic tests, officially arrives on GTT public transport with a new advertising campaign that will cover the urban lines of the city of Turin.
The slogan is clear: "Health, in your hands."
A simple, direct, and powerful message that supports VERIFY®'s goal: to bring prevention out of the clinic and make it accessible to everyone, quickly, easily, and reliably.
After having conquered over 150 points of sale in Italy and exceeded 92,700 units sold in 2025 alone , VERIFY® is strengthening its presence in the territory with visible, modern and people-friendly communication.
"This campaign represents an important step in bringing people even closer to the concept of self-diagnosis and awareness. Our tests are designed to simplify life, offering a safe and certified tool for taking care of your health, wherever you are," says Antonio Biondino , founder of the brand.
GTT buses thus become a vehicle not only for mobility, but also for information and prevention , bringing the VERIFY® message to every neighborhood of the city.
