VERIFY® approda su Novella 2000: l’autodiagnosi entra nel quotidiano degli italiani
on October 15, 2025

VERIFY® arrives in Novella 2000: self-diagnosis becomes part of Italian daily life

VERIFY® , the Italian brand dedicated to rapid and certified self-diagnostic tests, is the protagonist of a new article in Novella 2000 , the historic Italian magazine that tells the real lives of personalities, families and consumers.

Within the service, VERIFY® is presented as the symbol of a new era of prevention: more informed, more autonomous, closer to the common person . In particular, the focus is on the self-diagnostic test for celiac disease , one of the most requested and useful for those who suspect a gluten sensitivity or have a family history of diet-related intestinal disorders.

Easy to use, with a response in just a few minutes and registered with the Ministry of Health , the VERIFY® celiac disease test allows for an initial screening from the comfort of your home, offering useful information to then share with your doctor.

“Being featured in such a popular and widely read magazine as Novella 2000 is an important signal for us: it means bringing the prevention message directly into the hands of Italians, in a clear, concrete and unfiltered way,” says Antonio Biondino , founder of the brand.

With over 92,000 tests sold in 2025 alone and a continuously expanding network, VERIFY® confirms its commitment to making self-diagnosis part of everyday life: from pharmacies to national press, to digital channels.