on October 24, 2025
On the occasion of the 92nd edition of the Caluso Grape Festival—a historic food and wine event that brings the heart of the Canavese area to life every year—the YouTube channel 68bom Channel conducted an exclusive interview with Antonio Biondino, co-founder of the Italian self-diagnostic testing brand “VERIFY®”.
During the conversation, which took place among the rows of vines and cellars of the event, Biondino explained how VERIFY® was born and how it fits into the vision of "prevention accessible to all." He emphasized that the choice to interview the brand during an event so rooted in local tradition was no coincidence: "Health and well-being are also linked to the local area, the food we choose, and the choices we make every day," he stated.
Among the topics covered:
- The brand's roots: from an intuition born during the pandemic to the desire to make self-diagnosis simple and accessible from home.
- The role of the Piedmont region: Biondino highlighted how the choice to be present in Caluso represents recognition for the community and for local excellence.
- Future plans: The VERIFY® line aims to expand further, with new tests and collaborations, while keeping the "health in your hands" philosophy at its core.
The interview is interspersed with footage from the Grape Festival: the crowds strolling among the stands and stalls, the traditional wine bars of Caluso, the convivial moments and the festive atmosphere that characterize the 2025 edition.
Biondino concluded with a simple yet effective message: "Every gesture makes a difference. You don't need to be a doctor to take care of yourself—you just need the will to do so."
The full video of the interview will be available on the 68bom Channel, and will also be promoted on VERIFY®'s social media profiles.
With this participation, VERIFY® consolidates its ties with Piedmont and confirms its mission of providing rapid and accessible prevention tools even outside traditional contexts.
